Fashion designer Elias Gurrola was born and raised in Miami, Florida, where he gained an early interest in the arts. Being the son of a farmer, Elias spent much of his time in open agricultural fields where he was often influenced by nature. Studies at Central St. Martins in London and Parsons the New School for Design in New York exposed him to many opportunities and amazing experiences. In Spring 2013, he created a line of custom garments for Henri Bendel’s national campaign featuring that season’s accessory collection. That summer, he was flown out to Beijing to compete in Izzue X Tsinghua’s First Annual Fashion Design Award. Then in Fall 2013, he won the “Technology Award” from Louis Vuitton for his team's dance costumes in a performance during New York Fashion Week. After graduating from Parsons in 2014, Elias was asked to show his thesis collection at Pacific Fashion Week in Vladivostok, Russia, where he was also interviewed and featured in Russian publications. In 2017 he created costumes for Francesca Harper's piece "System" which is performed with The Dance Theatre of Harlem nation wide. He has since been working on his menswear line that he launched in New York for Fashion Week F/W 2015.