Elias Gurrola was born and raised in Miami, Florida, where he gained an early interest in the arts. Being the son of a farmer, Elias spent much of his time in open agricultural fields where he was often influenced by nature. Studies at Central St. Martins in London and Parsons the New School for Design exposed him to many opportunities and experiences in the fashion and art world. He has since been developing the "Blue Print Memory" & "Scratch" series in New York.